loyalty card

Fun With Math: The Loyalty Equation

By Scott Shamberg, VP Marketing What does it really mean to be loyal? Big brands have come a long way from the punch card system, which was invented to drive loyalty by dangling the ultimate carrot – free stuff. Free stuff is a big draw, certainly, but is someone really loyal to your store or…

The Beginning of Marqeta

By Jason Gardner, CEO Marqeta was founded on the basic idea of commitment and reward. I commit to paying for goods and services up front – the merchant rewards my commitment by giving me more to spend. Like many great ideas, ours started with a simple story: At the time, I was working in downtown Oakland…